Tips for Marketing Your Business on Reddit


Reddit is a social media platform full of opportunities and a vast user base. It is known as the “front page of the internet” that features posts from users about the latest news, trending stories, GIFs, and images. 

In the USA, Reddit has more than 330 million active users on average and more than 21 billion screen views per month on average. Reddit is a fast-growing platform that provides lots of opportunities to get free traffic. But it’s not an overnight job because it requires a lot of learning for marketing on Reddit

Working of Reddit

It is an open-source website that creates communities and allows users to discuss the content. This platform enables users to discover, categorize and share useful information. 

The best thing about Reddit is there are small communities which are known as sub-Reddits that bring people and their interests together. Most of the time, users dislike spammers and people who advertise their brand. If you are constantly promoting your brands, then they won’t hesitate to ban your profile from Reddit.

Therefore it is necessary to know everything that will help you to use Reddit for marketing. Below are some tips that you need to look at:

Create a Profile

For promoting your business or doing Reddit marketing, you need to have an account on Reddit. After creating an account, you can find new content and share relevant stories in your niche. When it comes to your account, try to keep everything real, and you don’t have to look like a marketing-oriented presence on the network.    


There are two types of posts. Links direct users to an external site that will boost your traffic and get you links. And there are also text posts that are hosted on Reddit. If you want to promote your brand, you must use text posts. For posting text posts, make sure to keep your content as relevant as possible, include many insights to educate users about your topic, and keep it interesting.

Find the right subReddit

SubReddits are known as individual message boards which are devoted to one particular topic. To find a subreddit that interests you, enter the topic in the search box and add them by clicking on the subscribe button. You can also go for niche subreddits that have minimum numbers of engaged users. Posts on subreddits are arranged in such a way that how many upvotes they’ve received. The primary benefit of this subreddit type is that its users are easy to convert. 

Avoid getting banned

Redditors are very specific, and they are complicated with banning accounts. And if you get banned by an entire domain, then it is a huge problem for your brand. If you don’t want to get banned, then never ask for upvotes and never submit the same comment many times to different subreddits. 

Reddit is an excellent platform for posting your content and increasing your marketing, but one must pay attention to the specifications.